Football tournament mascots, as with their domestic club counterparts,
tend to be aimed at the younger followers of the game.
Wheeled out at every opportunity by the organising nation, they're supposed to
represent a colourful, playful, almost cartoon-esque representation of the hosts.
There have been a few classics over the year, and love them or hate them, they're
definitely here to stay, so much so that the naming and design of the mascots is now
big business, with companies such as Warner getting in on the act over recent tournaments to help create them.
So without further ado, here are all of the mascots from the previous European Championships...
2016 France Mascot - "Super Victor"
Super Victor is a child in the French national football team kit, with a red cape at the back - a nod to the country's
blue, white and red Tricolore flag. The cape, boots and ball are claimed to be the Super Victor's super-powers.
2012 Poland/Ukraine Mascot - "Slavek and Slavko"
Slavek and Slavko represented the two host nations, Poland and Ukraine.
One wearing Poland's national colours of white and red, the other wearing the yellow and blue colours of Ukraine.
2008 Austria/Switzerland Mascot - "Trix and Flix"
Trix and Flix were mascot twins who represented the two host nations of Austria and Switzerland.
The white and red kit of one mascot, and the red and white kit of the other, reflected the two national flags and kits,
whilst both sported impressively spiky haircuts, a reference to the peaks of the Alps that both countries are famous for.
2004 Portugal Mascot - "Kinas"
Cartoon footballer in a Portuguese football kit. The name comes from "Bandeira das Quinas" (Portugal's national flag),
although you could argue he should have been called "Quinas" rather than "Kinas".
2000 Belgium/Holland Mascot - "Benelucky"
With its multi-coloured mane, made up from the colours of the Belgian and Dutch flags, along with its horns and pointed tail,
Benelucky is a cross between a lion and a devil. The lion's head is the crest of the Dutch national football federation
and the "Red Devils" is the nickname of the Belgian national team. And the name Benelucky ? It's a play on the term Benelux.
1996 England Mascot - "Goaliath"
Looking like the cheeky grandson of England's 1966 mascot World Cup Willie, the 1996 mascot was cunningly called
"Goaliath" (see what they did there ?) and was a loveable chunky lion in an England kit.
1992 Sweden Mascot - "Rabbit"
The 1992 mascot from the Swedish European Championships is actually our favourite mascot from any tournament.
Why ? Well, it's basically just a copy of the previous tournament's mascot.
So instead of a rabbit in a German kit, the Swedes thought they'd just go for a rabbit
wearing a Swedish football kit, kicking an Adidas Tango ball.
And they didn't even bother to think of a pun-tastic name, they just called it "Rabbit". Genius.
1988 West Germany Mascot - "Berni"
Berni was a football-loving rabbit wearing a kit in the colours of the German flag,
pictured failing to control an Adidas Telstar football.
Berni also had a penchant for sweatbands.
1984 France Mascot - "Péno"
Péno was a happy-go-lucky cockerel (the French national football team's emblem),
dressed in a French football kit with mickey-mouse white gloves and enormous boots.
1980 Italy Mascot - "Pinocchio"
The European Championships first official tournament mascot is also its most bizarre.
The Pinocchio mascot dreamt up by some Italian marketing team actually looked more like the sort of thing you'd
expect to see in a nightmare. Fair enough, it was based on the character from the children's story of the same name,
but they could have at least covered the poor wooden lad in an Italian kit. Instead, the story-telling
balsa boy is left with just a long nose in the colours of the Italian national flag, as well as
a strange white hat emblazoned with Europa 80.
1976 Yugoslavia Mascot - No mascot.
1972 Belgium Mascot - No mascot.
1968 Italy Mascot - No mascot.
1964 Spain Mascot - No mascot.
1960 France Mascot - No mascot.